 the brand underground- i'm all over this shit. this piece from the nytimes magazine examines the streetwear phenomenon and asks if it's an extention of 20th counterculture. are these apparrel and 'lifestyle' companies subverting traditional ideas about branding , or merely putting out a j.v. version of companines like nike?
the brand underground- i'm all over this shit. this piece from the nytimes magazine examines the streetwear phenomenon and asks if it's an extention of 20th counterculture. are these apparrel and 'lifestyle' companies subverting traditional ideas about branding , or merely putting out a j.v. version of companines like nike?